Book Report Format Essay Example for Free

Book Report Format Essay Topic Format: I.Introduction a.Answer the following questions about the story: i.What is the books plot? (provide a short summary) ii.What is the authors name and personal background? iii.Which other books or stories have they written or co-written? iv.Why did you choose this book? v.Upon finishing it, did the book meet your expectations? II.Body a.Explain the following parts of the story: i.Exposition oWhat are the setting, location, and time period of the story? oWho are the main characters of the book? oWhat is the initial mood of the story? ii.Conflict oWhat is the main problem(s) facing the main characters? oHow does the initial problem(s) increase over time? iii.Climax oWhat event(s) is the highest dramatic point of the story? oWhat is the significance of this event(s)? iv.Resolution oHow are the main characters affected by the climax? oHow does this aftermath propel the story towards its conclusion? v.Conclusion oWhat is the fate of the main characters? oHas the main problem been fully resolved? oAre there any lingering issues left behind (loose ends)? III.Conclusion a.Present your final thoughts about the story: i.What did you like best about the book? ii.What did you like least about the book? iii.What is your favorite scene from the book? iv.What is your overall opinion of the book? v.Would you recommend this book to a friend? Why or why not? Deductions: oNot typed / -5 pts oNo title page / -5 pts oNo standard / -5 pts oSeveral spelling or grammar errors / -5 pts oNumerous spelling or grammar errors / -10 pts oNot in MLA format / -5 pts oNot in proper topic format / -10 pts oMissing a topic section / -10pts oIncomplete papers / no grade

Battle Of The Little Big Horn :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The journey of exploration to the western territories brought the white man many great things, but they did face some opposition. The US government made plans to explore the Black Hills, after hearing of the gold it contained. This was not an easy task. The Sioux, with strong force, were not giving up their sacred land easily. The only way to gain the territory of the Black Hills was to wage war against the Sioux. The Battle of the Little Big Horn was one battle that the US will never forget. General George Custer led an army of men to take out the Sioux, one of the battalions was completely wiped out including Custer. The Sioux were very strong, but US had a lot more power and technology. Why did we get massacred? This question has been a mystery to many people throughout the years. Sergeant Windolph, of Benteen’s cavalry, and John F. Finerty, from General Crooks cavalry, bring us some personal accounts and memories of this tragedy.   Ã‚  Ã‚  Ã‚  Ã‚  There are many factors that did affect the outcome of this battle. George Custer could be to blame for such a tragedy. He did make the critical decisions that brought his soldiers down. Custer’s personal ambition got the best of him. Windolph explains, â€Å"Custer was partially disgraced because General Terry had superseded him in command of the expedition† (Windolph 174). He felt that he should have received control over the entire expedition. Custer made no secret of his intention to cut loose from Terry. General Terry, General Gibbon, and General Custer were all to meet on June 26, at the Rosebud, and plan their attack. But as soon as Custer struck the trail of the Indians he followed it till he came upon the Indian village on June 25. He disobeyed Terry’s orders.   Ã‚  Ã‚  Ã‚  Ã‚  While Terry and Gibbon were meeting in Rosebud, Custer was already dividing his regiment into three separate battalions. Sergeant Windolph, from Reno’s battalion, recalls: The enemy increased so greatly in numbers that we were forced into the timber for protection, but I firmly believe that if, at that moment, all our companies had been together the Indians would have been driven from their village (Windolph 166). If Custer had not separated his troops into three battalions, they might have left victorious over the Sioux. Windolph also states that â€Å"The Indians also stated that the separate detachments made their victory over the troops more certain† (Windolph 161).

A Strategic Framework for Customer Relationship Management

A Strategic Framework for Customer Relationship Management Introduction: This article explores the plethora of literature available on CRM and relationship marketing and emphasizes the need for a single, process-based framework that helps in making a comprehensive CRM strategy followed by its successful implementation. The objective is to highlight CRM’s role in enhancing customer value and, in turn the shareholder value.Various CRM and marketing experts, who provide their views in the article, emphasize the need for a cross-functional, process-oriented approach which identifies three alternative perspectives of CRM within a holistic organizational context. They try to identify five key cross-functional CRM processes starting from a strategy development process, followed by value creation process, multichannel integration process, an information management process, and in the end performance assessment process.Based on these 5 pillars, they put forward a new conceptual framewo rk specifying the roles and functions associated with each element in the framework. Summary: CRM is a strategic approach that is concerned with creating improved shareholder value through the development of appropriate relationships with key customers and customer segments. There is a need to develop relationship marketing strategies and IT architecture to create profitable, long-term relationships with customers and other key stakeholders.The article is organized mainly in three parts. Firstly, it explores the three alternative perspectives of CRM. Secondly, it considers the need for a cross-functional process-based approach to CRM where the strategists develop criteria for process selection and identify the five key CRM processes. Next, they propose a strategic conceptual framework that is constructed of these five processes followed by the examination of the components of each process. Hence, CRM can be defined with three perspectives forming a continuum.At one corner is the nar rowly and tactically defined particular technology solution, followed by wide-ranging technology (customer oriented IT and Internet), and customer centric approach (holistic approach emphasizing creation of shareholder value) as we move towards right at the other end of the continuum. Processes are the backbone of any initiative or a framework. Absence of a strategic framework for CRM is one reason for the disappointing results associated with many CRM initiatives.The strategic perspective starts with reviewing the following four process selection criteria for marketing and business processes which are now augmented by 2 new additional suggestions. 1)The processes should comprise a small set that addresses tasks critical to the achievement of an organization’s goals. 2)Each process should contribute to the value creation process. 3) Each process should be at a strategic or macro level. 4)The processes need to manifest clear interrelationships. 5) New: Each process should be c ross functional in nature. 6)New.Each process would be considered by experienced practitioners as being both logical. The refining of CRM strategy can start with the interaction research as interaction and communication play a crucial role in the various stages of research. It consists of interaction with various executives, meetings and group discussion with emphasis on testing concepts, new ideas, and results. On the other hand, the process identification and CRM framework creation begins with identification of generic CRM processes which are used by an expert panel of experienced CRM executives.The resultant five generic processes are: the strategy development process, the value creation process, the multichannel integration process, the information management process, and finally the performance assessment process. These five key generic CRM processes help form a preliminary conceptual framework which is continuously improved for better business results and increased share value . Next are the business/customer strategy and the value creation processes.The business strategy process can commence with a review of a company’s vision and its relation to the CRM model. It is followed by the review of the industrial and competitive environment. Here the traditional industry analysis is augmented by more contemporary approaches for deeper environmental analysis and the understanding the impact of disruptive technologies. Customer strategy on the other hand, deals with CRM perspective which requires a cross functional approach, especially when different departments are involved in strategy development.Other important facets are information management process and performance assessment. Information management is concerned with the collection, integration and use of customer data and information from all processes. It involves managing assets like the data repository, IT systems and analysis tools. Data repository provides a corporate memory of all customers. Systems include the organization’s computer hardware, software, middleware IT, front office and back office applications like SFA and call center management.Lastly, analysis tools support many activities involved in interfacing directly with customers with technologies like data mining. The article also talks about Multichannel Integration process, which takes into account the combinations of different channels with customer interaction perspective. It takes the outputs of the business strategy and value creation processes and translates them into value-adding activities with customers. It ensures that the customer experiences remains highly positive within those channels. Analysis:Even though, there has been enough emphasis on the cross-functional, process-based CRM strategy framework that aims to help companies, it is mostly based on large industrial companies and not the small and medium sized companies. I agree with the views that the size and complexity of such enterpris es are most likely to post big CRM challenges, but small scale initiatives should be considered as well. I concur with objective of the article which deals with a process-based conceptual framework and cross functional approach for strategic CRM model.Also, I agree with argument which has been put forward again and again in the article for the need of an acceptable definition that encompasses all facets. The framework proposed in the article is just a beginner’s model, yet a potentially useful starting point for the development of improved insight into these aspects of CRM theory. But according to me, because of the changing scenarios and fickle nature of market there is still a need for delimiting the domain, agreeing on a definition for CRM, and building a research agenda. I would like to add that certainly there is a need for measure and control the CRM performance.But, at the same time traditional approach for performance measurement systems will not be suitable for cross functional CRM. There have been new initiatives like balanced scorecard which enables a wide range of metrics designs. It consists of shareholder results and performance monitoring. Ideally, it should reflect the performance standards necessary across the five major processes to ensure that CRM activities are planned and practiced effectively and that a feedback loop exists to maximize performance improvement and organizational learning.The article also explores the multiple channels, such as field sales forces, Internet, direct mail, telephony, traditional television, e-commerce and m-commerce, including e-mail to interact with its customers. For example, making use of e-commerce opportunities and the fundamental economic characteristics of the Internet can enable a much deeper level of segmentation granularity than is affordable in most other channels. With the advent of Internet, interactive digital television, mobile telephony and text messaging, wireless application protocol, and 3G mobile services can be utilized in this field.The challenge lies in the ability of strategy to uphold the same high standards across different channels enhancing customer experiences. As far as associated value goes, I believe that outputs of the strategy development process leads to programs that both extract and deliver value and maximizes the lifetime value of desirable customer segments. It includes determining what value the company can provide to its customer along with what value the company can receives from its customers.These value propositions include the relationship among the performance of the product, the fulfillment of the customer’s needs, and the total cost to the customer over the customer relationship life cycle. Like any other initiative, measurement is an integral part through the use of the metrics. The performance assessment sees that the organization’s strategic aims in terms of CRM are in alignment with the acceptable standard and that a basis for future improvement is established. Conclusion:Often, the organizations are plagued by the lack of a widely accepted and appropriate definition of CRM along with the failure to recognize its constitution. This can lead to the failure of a CRM project as this way the organization views CRM from a limited technology perspective or undertakes CRM on a fragmented basis. The plethora of information requires a cross-functional integration of processes, people, operations, and marketing capabilities that is enabled through information, technology and applications.The options provided in the article explore the opportunities like cross-selling and up-selling to acquire or strengthen customer database. To ensure that technology solutions support CRM, it is important to conduct IT planning from the perspective of providing a seamless customer service rather than planning for functional or product-centered departments and activities. On the organization’s front, the focus is on increasing customer lifetime value by determining the variation in potential customer profitability across different customer segments along with the prepositions like customer acquisition and customer retention.

Breast Cancer Essay - 2259 Words

Breast cancer is the second most common cancer in the world (Breast). Every three minutes a woman is diagnosed: one in eight women will have breast cancer (Walgreens, 2011; Chen, 2010). â€Å"I have to admit, like so many women, I always knew there was a chance. But like so many women, I never thought it would be me. I never thought Id hear those devastating words: You have breast cancer. â€Å"- Debbie Wasserman Schultz, a democratic representative of Florida (2011). Mutations turn genes on and off, activating diseases; all women have a chance of developing breast cancer (Understanding; Breast). Unhealthy cells divide and form a tumor. The tumor can be benign and not dangerous. Malignant tumors can become potentially dangerous†¦show more content†¦This cancer has a higher chance of spreading and a worse prognosis (Rosen, 2011). Triple-negative breast cancer occurs when cells lack estrogen receptors and progesterone receptors from not having an excess of the HER2 protein (Rosen, 2011). The gene HER2 helps cells grow, divide, and repair; this spreads the disease faster. HER2-positive breast cancer becomes a more aggressive cancer and has a higher risk for recurrence (Chen, 2010).Typically found in younger women and African-American women; this cancer grows and spreads quickly (Rosen, 2011). Paget disease of the nipple starts in the breast ducts and spreads to the nipple; accounting for about 1% of breast cancers. The skin of the nipple appears crusted, scaly, and red. The woman may experience burning or itching (Rosen, 2011). Angiosarcoma begins in blood vessel or lymph vessel cells; usually developing as a complication of radiation treatments. This cancer grows and spreads quickly (Rosen, 2011). Risks increase for breast cancer as you age. Women are 100 times more likely to get breast cancer than men. The chance of breast cancer developing becomes higher when a family member has cancer: 20 - 30% of women with breast cancer have a family history of cancer. Genes increase the chances of breast cancer; women with a gene defect have an 80% chance of breast cancer (Chen, 2010). Only 5-10% of cancers are caused by an abnormality inherited fromShow MoreRelatedBreast Cancer And Cancer Prevention2347 Words   |  10 Pages INTRODUCTION Statistics indicate that breast cancer-related complications are among the top causes of death among women for over 23% of all women’s deaths in the world (Donepudi et al., 2014). The great cases of breast cancer are attributed to lack of information on and hard data on the disease, especially on early diagnosis and treatment options. In America, breast cancer is among the top causes of cancer-related deaths, and the mortality rate is relatively high as compared to the neighboring countriesRead MoreThe For Breast Cancer Action1612 Words   |  7 Pagesintention to give some part of the profit towards breast cancer causes. Ironically, the money made from this marketing will often not significantly benefit somebody with breast cancer. The pink ribbon was originally created by the Susan G Komen foundation yet anybody can use this symbol, because there is no intellectual copyright on it. Pinkwashing is term was first coined by the organization called breast cancer action, whose m ission is to â€Å"Breast Cancer Action’s mission is to achieve health justiceRead MoreBreast Cancer : Cancer And Cancer Essay1433 Words   |  6 PagesBreast cancer is a carcinoma that develops due to malignant cells in the breast tissue. Cancerous cells are more likely to produce in the milk-producing ducts and the glands, ductal carcinoma, but in rare cases, breast cancer can develop in the stromal, fatty, tissues or surrounding lymph nodes, especially in the underarm (Breast Cancer). For women, breast cancer is the most commonly diagnosed cancer and the 2nd leading cause of cancer death – behind skin cancer. While treatment or surgeries canRead MoreBreast Cancer : Cancer And Cancer1346 Words   |  6 Pagesinternational symbol for breast cancer support and awareness. Breast cancer knows neither racial boundaries nor age restrictions. Females of all ages and ethnicities can develop breast cancer and it is the leading most common cancer among women. Calling at tention to this often fatal disease is important by supporting its victims, families and friends of victims, as well as raising funds for breast cancer research. Though males are not immune from developing a breast cancer, for the purposes of thisRead MoreBreast Cancer : Cancer And Cancer946 Words   |  4 PagesSkylar Steinman Period 6 Ms. Jobsz 12 February , 2016 Breast Cancer It is commonly known that Breast Cancer is one of the most insidious diseases that mankind has had to deal with. With the discovery of the BRCA1( BReast Cancer gene one) and BRCA2 (BReast Cancer gene two) genes, breast cancer can be detected with a great amount of certainty on a genetic level in some women and men. 40,000 women and men die of breast cancer each year. Knowing this it is very important to try to detect the mutationRead MoreBreast Cancer : Cancer And Cancer1530 Words   |  7 Pagesâ€Å"Cancer† is the name for a group of diseases that start in the body at the cellular level. Even though there are many different kinds of cancer, they all begin with abnormal cell growth with the potential to invade or spread to other parts of the body. These abnormal cells lump together to form a mass of tissue or â€Å"malignant tumor†. Malignant means that it can spread to other parts of the body or Metastasize . If the breast is the original location of the cancer gr owth or malignant tumor, the tumorRead MoreBreast Cancer : Cancer And Cancer Essay1741 Words   |  7 Pages Internationally, breast cancer is the most commonly diagnosed cancer and the leading cause of cancer related death amongst women. (CITE) Each year an estimated 1.7 million new cases are diagnosed worldwide, and more than 500,000 women will die of the disease. (CITE) According to (CITE), somewhere in the world one woman is diagnosed with breast cancer every 19 seconds and more than three women die of breast cancer every five minutes worldwide. (CITE) Breast cancer is a heterogeneous condition thatRead MoreBreast Cancer : Cancer And Cancer1372 Words   |  6 PagesBreast Cancer Disease Overview Breast cancer is a disease in which certain cells in the breast become abnormal and multiply uncontrollably to form a tumor. Breast cancer is the second most commonly diagnosed cancer in women. (Only skin cancer is more common.) About one in eight women in the United States will develop invasive breast cancer in her lifetime. Researchers estimate that more than 230,000 new cases of invasive breast cancer will be diagnosed in U.S. women in 2015. Cancers occur when aRead MoreBreast Cancer : Cancer And Cancer1471 Words   |  6 PagesBreast cancer Introduction to Breast cancer Breast cancer is one of the most common forms of cancer only surpassed by lung cancer. It involves a cancerous tumour located inside the breast but spreads if treatment is not administered. (Evert et al 2011) Breast cancer can be treated if diagnosed in its early stages but becomes progressively more difficult upon reaching more advancing malignant stages. Breast cancer can be confused with being a female only disease however both sexes suffer. AccordingRead MoreBreast Cancer : Cancer And Cancer1921 Words   |  8 PagesIntroduction Cancer is a term that every individual on this planet wants to avoid hearing when they go to their yearly check up at the doctors. However, as person ages, they are prone to develop some sort of sickness and most of the time, they could develop cancer of some sort. For this research paper, I am going to go over breast cancer. Breast cancer is a well-known type of cancer with awareness events going on to support both women and men who has breast cancer. According to American Cancer Society